On Air Now
Capital Breakfast with Jordan North, Chris Stark and Sian Welby 6am - 10am
27 July 2020, 15:18
What is ‘challenge accepted’ on Instagram and why are people posting black and white photographs?
The ‘challenge accepted’ trend has taken over Instagram and everyone from Kim Kardashian to Ciara has got involved.
You may have noticed people posting black and white photographs of themselves.
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But what is it and how did it start?
Let’s take a look…
A string of celebs have been taking part in the challenge by posting black and white photographs of themselves, alongside the hashtag.
The idea is for women to empower one another, build each other up and spread positivity on the platform.
It’s actually an old challenge which has been resurfaced.
Celebs including Kim Kardashian, Ciara and Kerry Washington have all got involved.
They've also nominated more friends to get involved.
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