Inside Alanna Gold's Pioneertown After Its Feature On Selling Sunset

6 September 2024, 14:00 | Updated: 11 September 2024, 12:11

Alanna Gold said she owns a town in the Californian desert
Alanna Gold said she owns a town in the Californian desert. Picture: Netflix

By Kathryn Knight

On Selling Sunset, Alanna Gold claimed she owns a whole town in the desert called Pioneertown.

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Alanna Gold is Selling Sunset’s newest recruit, joining The Oppenheim Group this year after getting her real estate license during the Covid-19 pandemic.

As a new agent, the other realtors like Jason Oppenheim, Bre Tiesi, Chrishell Stause, Chelsea Lazkani and Emma Hernan put Alanna to the test, but she quickly impressed her new colleagues when she claimed she and her husband own a whole town! Her statement has since been revealed as untrue after residents demanded an apology from Alanna, who actually owns less than 1% of the town and has apologised for her false claims.

Alanna and her husband Adam own a property in a small town in San Bernardino County in the Californian desert, a former movie set called Pioneertown, which was built as a fully functioning town with water and electricity and now has a whole community of people working there.

“I own a little Western town in the desert, it’s called Pioneertown. I’m sheriff of the town,” she told Bre on the show.

Alanna Gold said she owns Pioneertown in the Californian desert
Alanna Gold said she owns Pioneertown in the Californian desert. Picture: Netflix

During an episode of Selling Sunset season 8, Alanna took some of her new pals, Amanza Smith, Mary Bonnet and Nicole Young, to her town for a girls’ weekend. Chrishell and Emma weren’t able to join as they comforted Chelsea who’d just found out some rumours her husband had cheated on her.

Alanna showed the women around her town, showing them the shops and hiring the local chef to cook them dinner before they all took turns on a bucking bronco. When in Rome...

One of the shops in Pioneertown
One of the shops in Pioneertown. Picture: Pioneer Town/Instagram

Speaking to PEOPLE about why they invested in the town, Alanna said: “We've always really loved it, and it was actually where we went for one of our first trips. We always knew we wanted to own a piece of property out there or be a part of the community somehow.”

The couple also saw it as a chance to ‘save’ the town, which was in need of some restoration when they bought it.

“It needed a lot of updates and things like that, and we really wanted to bring it back to life. So it was just this opportunity to really make it vibrant again,” she added.

On the history of the town, Alanna explained it was “created in the 1940s” and that singer and actor Roy Rogers was involved in its establishment.

Alanna revealed there was also a bowling alley, a newspaper stand, a post office and even people who lived there.

“It’s really cool because most film sets function as ghost towns, and to this day, it still is a functioning town,” she added.

Alanna and her husband even got married in Pioneertown, at an event space called Soundstage.

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