Love Island’s Gemma Owen Announced As PrettyLittleThing Ambassador

22 August 2022, 10:12 | Updated: 22 August 2022, 10:15

Love Island star Gemma Owen has been unveiled as PrettyLittleThing’s newest ambassador.

Following in the footsteps of Love Island alumni Molly-Mae Hague, series eight’s Gemma Owen has signed a huge deal with fast fashion brand PrettyLittleThing.

The clothing giant announced the news on Instagram on Monday morning, writing: “IT’S OFFICIAL. Welcome to the PLT family @gemowen_1. We can’t wait to show everyone what we’re working on…”

Gemma’s six-figure deal is PLT’s first Love Island signing since series five's Molly-Mae, who continues to release seasonal collections with the brand and was last year named their Creative Director.

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She said as the partnership was announced: “This really is a dream come true for me. I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.

Love Island's Luca and Gemma spend time with the horses

“The team have been amazing and I’m excited to get to work and start designing some collections for you all!”

Gemma joins Molly-Mae, Alabama Barker and Jordyn Woods as PLT ambassadors.

The new partnership is worth almost £1million, according to reports.

CEO Umar Kamani said the 19-year-old is the ‘perfect’ person to represent their brand; not only will she launch her own collection, she’ll help launch their new resale platform ‘PLT Marketplace’, where customers can resell their pre-loved PLT items.

After signing the six-figure contract, Gemma’s predicted to become the richest contestant ever.

Molly-Mae is now worth a rumoured £6 million after growing her empire with PLT and it looks like Gemma’s set to follow in her footsteps.

Gemma also runs her own swimwear brand, OG Beachwear, which she and Love Island beau Luca Bish rocked on a recent holiday with her family.

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