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Kim Kardashian earns more per Instagram post than a whole season of KUWTK

19 October 2020, 13:06

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By Sam Prance

Kim Kardashian discussed her KUWTK salary and what she gets paid on Instagram in a David Letterman interview.

Kim Kardashian has opened up about how much money she makes via Instagram and it is more than she earns on KUWTK.

It's no secret that Kim Kardashian is a business mogul. As well as being the world's biggest reality TV star, she has launched her own beauty line, her own shapewear line and a record-breaking mobile game. Not to mention, alongside her Keeping Up with the Kardashians antics, Kim also makes a lot of money by simply doing sponsored posts on her social media pages.

Now, Kim has spoken candidly about her salary in an interview on My Guest Needs No Introduction with David Letterman.

How much does Kim Kardashian make per Instagram post?

Speaking to David Letterman, Kim explained why she's kept on filming KUWTK for so many years. She revealed: "We would not be who we are today without Keeping Up With The Kardashians and that's why we still continue to share our lives." Kim then let slip: "Even if, realistically, we can post something on social media and make more than we do a whole season."

In other words, Kim makes a lot more money via Instagram than she does on KUWTK. In 2017, Us Weekly reported that she can be paid anywhere up to $500,000 for a sponsored Instagram post. Kim had 95.1 million Instagram followers at the time and she has 190 million followers now. With double the followers, we imagine that Kim is paid much more today.

As for KUWTK, the Kardashians closed a $150,000,000 deal with E! in 2017 to renew the show until 2020. TMZ reports that Kim is paid 20% of that which is $30,000,000. There have been six seasons since then which would mean Kim gets paid $6,000,000 per season. In other words, Kim could make over $6,000,000 per some Instagram posts.

According to Forbes, Kim has a net worth of $900,000,000.