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21 November 2018, 15:48
Holly Willoughby's jumper 'mysteriously' changed between shots as Anne Hegerty completed her bush tucker trial on 'I'm A Celebrity', leading some viewers wondering if the show had shot the trial twice.
I'm A Celebrity audiences were left puzzled when Holly Willoughby's jumper seemingly transformed mid-way through Anne Hegerty's bush tucker trial which saw many questioning the 'continuity' of the show, worried the trial had been shot more than once.
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Why does Holly's jumper keep changing?!!! Camera pans out... theres red on it. Close up... it's plain black! #ImACeleb
— Lucy Hogan-Farnworth (@LucyF14) November 20, 2018
Anyone else noticed that at Anne’s trial Holly’s jumper kept changing depending on the camera angle? Does that mean this was filmed twice? 🤔 #ImACeleb
— Charlie (@charliespearink) November 20, 2018
Whilst presenting the trial, Holly's black jumper had a pink logo that read 'Re/done' on it, which disappeared in certain shots, leaving the co-host wearing a plain black jumper, only for it to reappear again seconds later.
Holly has red on her jumper from the side but from the front she’s wearing a plain black jumper... hmmm🤔 @imacelebrity pic.twitter.com/FZQhCQG5dg
— Amelia rimmer (@Ameliarimmer) November 20, 2018
However, the reason for what appeared to be an outfit change is actually down to the logo being blanked out on-screen to stop it looking like the show is promoting the brand worn on her jumper.
It's a common technique used by TV channels such a Big Brother, who cover up food and drink brands for it's contestants.
You ain't sly itv I see you blurring Holly's jumper #ImACeleb
— kat (@katlhampson) November 20, 2018
However, certain shots hadn't been covered, and nothing gets past eagle-eyed TV audiences who flooded Twitter asking for an explanation of confusing outfit change.
Perhaps Holly will stick to slightly less branded outfits for the rest of this year's series!
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