A hair brand has apologised for posting a "racist" Jordyn Woods meme
15 March 2019, 17:56
"Whew Bellami Hair is a bitch for that IG post. Ain't got a whole black girl on that feed except for when you try to drag one."
When Jordyn Woods broke her Instagram hiatus with a new selfie after the whole Khloe Kardashian and Tristan Thompson cheating mess, we didn't think it would end up like this…
Just as everything was starting to die down, Jordyn emerged looking better than ever, debuting a new bob and insanely glowing skin.
But for some reason, Bellami Hair – a hair extensions company that has previously collaborated with Jordyn's ex-BFF Kylie Jenner – posted a "racist" meme about her hair. The meme read: "When Kylie Jenner stops paying for your lifestyle, including your hair extensions." Bellami then captioned the post: "Bad hair is just one betrayal away."
@BellamiHair posted this, implying that Jordyn Woods natural hair looks bad without extensions.......THEY ARE TRASH 🚮 🚮🚮 pic.twitter.com/kM1WbwUeXI
— Leila (@LeighlahHannan) March 12, 2019
Bellami, who rarely feature women of colour on their Instagram page, were immediately called out for the problematic post, especially because the phrase "bad hair" has racist connotations.
Black women have had to deal with negativity related to their hair texture, with people labelling it "bad" the kinkier and more coarse it is, or "good" if it's straighter with a looser curl pattern.
Soon, fans began dragging the brand on social media for sharing the meme.
The one time this brand chooses to acknowledge a black woman and this is what they post? Is anyone surprised?? https://t.co/5oihkVgrk1
— B3inG bR0ke i$ n3v3r aN OpTioN 🥴 (@yagirltoomuch) March 12, 2019
Omg SMH Bellami👎🏽👎🏽👎🏽👎🏽👎🏽👎🏽
— PATRICKSTARRR (@patrickstarrr) March 15, 2019
Actually disgusting that an hair company would post this pic.twitter.com/8xUV1zDCSB
— Poeticdrugs (@1poeticdrugs) March 12, 2019
Every single person in Bellami Hair’s comments excusing that insensitive Jordyn Woods post is white. It is absolutely baffling to me that white people still think it’s their place to tell minorities what we should and shouldn’t be offended by.
— Blake. (@BlakeLawren) March 12, 2019
Seriously, fire whoever did this or at the very least take them off your social media accounts. How dumb pic.twitter.com/XHeRcBZEay
— Mona (@mona_ll) March 11, 2019
Whew @BellamiHair is a bitch for that IG post. Ain’t got a whole black girl on that feed except for when you try to drag one. Flagrant ass trash. Y’all owe Jordyn as public apology as that drag you tried to issue
— Twinkiana 🥂🍾 (@AwesomestOn3) March 12, 2019
If I'm correct bellami collabed with Kylie on those colored extensions she columbused from black girls a few years ago. pic.twitter.com/VMnGHvWpBe
— March 1st 2019: Groupon Peen entered the lexicon (@popovic_elena) March 12, 2019
#Bellamihair I don't understand how u can apologise after insulting someone. I think @jordynwoods hair looks beautiful n she does not need fake hair to look good, rock your natural hair sweety u look gorgeous💃 #BlackWomen #naturalhairstyles #naturalhair #queen pic.twitter.com/T1TFIPmBzD
— Farhiya (@Farhiyo_1) March 12, 2019
They have nothing but white women on their page and the one time they post a woman of color they throwing nothing but shade! @BellamiHair https://t.co/VpJr4DAWOD
— Lovely Laina (@AlainasWorld) March 13, 2019
Bellami big racist. I been peeped thier weird asses. NOTED 📝
— ash. (@yamimamilex) March 13, 2019
The spiteful comment didn't seem to phase Jordyn, who hasn't publicly spoken out about the post yet. However, the brand have now deleted the post and apologised to Jordyn for any offence caused.
"We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly," they wrote on Instagram.
"We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of 'bad hair' was a very poor choice of words and insensitive."
"We sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better.
"We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades.
"We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love."