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18 February 2020, 17:26
What time does Jeffree Star Blood Lust collection launch? Here's everything you need to know including where to buy and what is included in the Blood Lust collection.
Jeffree Star's new era is about to begin. On Friday 21st February, Jeffree is set to launch his Blood Lust collection, the third in the Blood Sugar series.
The purple-themed collection includes a new 18-shade eyeshadow palette, five new glosses, a new Extreme Frost highlighter and a bunch of new fashion and merch items.
READ MORE: Jeffree's Blood Lust palette leaked in Shane’s documentary and no one noticed
In the few days since Jeffree revealed the collection on YouTube, he's already had to defend it and address the criticism over the "lack of purple shades". On Instagram Stories, Jeffree said: "I wanted to make a palette that could complement any pink, any purple, any magenta, and fuchsia look... When you see them all in person and you touch them, and the shifts and the metallic and the lavenders…bitch, it’s everything I dreamed of."
The Blood Lust collection will launch on Friday 21st February at 10AM PST/1PM EST/6PM GMT/7PM CET/5AM AEST.
Just like all of Jeffree's usual big launches, the full Blood Lust collection will be available on all the usual Jeffree Star approved stockists.
Blood Lust will be available to buy on Jeffree Star Cosmetics. Morphe and Beautylish will also be stocking the collection.
In the UK, the collection will be available at Beauty Bay and Morphe UK. You can sign up for Beauty Bay's waitlist now so you're the first to know when it drops.
In Canada, the collection is available at Eleganza.
In Australia, the collection will be available at Princess Polly, Black Swallow and Showpo.
The collection will also be available in Mexico, New Zealand, the Philippines, UAE, Bahrain, Qatar, the KSA, Singapore, Bangladesh, Malaysia and various countries all over Europe.
You can find all of the Jeffree Star Approved retailers on the JSC website. Products sold on any other sites may not be genuine.
The Blood Lust collection includes:
- Blood Lust 18-shade eyeshadow palette ($54)
- A new 'Choking on Ice' Extreme Frost highlighter ($50)
- Five new tones of The Gloss ($18 each)
- 'Queen Bitch' mini purple velour liquid lip bundle ($52)
- Purple Crown handheld mirror ($30)
- Purple glitter star handheld mirror ($25)
- Purple Grinders ($20)
- Purple metal straws ($19.99)
- Purple cross body bags ($45)
- Blood Lust bomber jacket ($60)
- Blood Lust windbreaker jacket ($45)
- Two purple Crown dad hats ($25 each)