ASOS' New Feature Shows Outfits On Different Body Types And It's GENIUS
23 March 2018, 12:15
Omg, HOW did this not exist before?
You probably love online shopping as much as the next person, but there is one dilemma most clothing brands have failed to address for many of their online customers.
When you look at an outfit online, you're pretty much resigned to the fact that you're seeing these items on a person with a different body type than you.
Enter ASOS, the online-only retailer who have begun roll-out on a feature that shows you what different clothes look like on different body types.
omg i love @asos even more!!! finally showing the same item on girls with different body types 💕💕💕 pic.twitter.com/fU6pcbb6wt
— eleanor (@ejhc13) March 16, 2018
ASOS has indicated that shoppers should keep an eye out as the feature rolls out within their app.
Keep your eyes peeled as this rolls out across our app 👀 https://t.co/Hb4aMD4zOE
— ASOS (@ASOS) March 21, 2018
Meanwhile, people are pretty impressed with this win for user experience and inclusivity.
Just when you though ASOS couldn’t get any better they start using multiple models with different body types to show how an item will look on different people. Absolute frontrunners bravo👏🏼🙌🏼 pic.twitter.com/H3QBYE8XtU
— Sarah Cant (@sarah_cant) March 21, 2018
Same dress on 3 different body types, @ASOS I applaud you👏🏻👏🏻👏🏻 pic.twitter.com/Hmryo2FKxP
— Emily Millington (@clark15_emily) March 20, 2018
On a related note, I'm really into this new thing @ASOS are trying in some parts of their site, where they show you the same item on different body types. I'm hoping they roll it out across the whole site soon, with a wide range of models. https://t.co/xnyTEHlj41
— Melissa (@somehowfurious) March 19, 2018
interesting , i like that concept! finally fashion brands are acknowledging that there are so many different body shapes and types!
— Vanishta M B (@Vanish6M) March 17, 2018
Hopefully this will expand to include bigger and smaller sizes in the future, but this is a strong start toward curating a fully inclusive shopping experience for customers of all sizes. You go, ASOS.