ASOS showed a model with stomach rolls and the internet is divided

5 April 2019, 15:52

ASOS used a model with stomach rolls and the internet is divided
ASOS used a model with stomach rolls and the internet is divided. Picture: ASOS
Jazmin Duribe

By Jazmin Duribe

"There's nothing revolutionary about seeing skinny women from 'realistic' angles."

Body positivity is hugely en vogue right now, so brands are trying to break the mould and be more inclusive. Whilst a few manage to pull it off with ease, others are deemed to be simply cashing in on our thirst for more diverse body types. Case in point, Boohoo, who have been accused of Photoshopping and using padding to make their model's appear plus size instead of actually hiring a plus size model.

ASOS have changed their returns policy and people are fuming

Now ASOS has joined the chat and they've triggered a heated debate online. The UK-based fashion brand has left the internet divided with a photo of a model showing her stomach rolls.

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ASOS have listed a Monki two-piece bikini showing a model sitting down with her stomach rolls on display. ASOS was applauded for not editing the "realistic" image – but not everyone's so impressed by it.

Yes, stomach rolls are perfectly normal when you sit down and can occur whatever your size but with many retailers airbrushing any roll, wrinkle, or stretchmark, it was a breath of fresh air for many.

People thanked ASOS for giving the consumer a dose of reality.

However, others thought the brand were doing the bare minimum. When she stands up she's still a slim model – is it really that groundbreaking?

What do you think? Tweet us @popbuzz and let us know!