What Is A VSCO Girl? The 'And I Oop' & 'Sksksk' Trend Explained

1 October 2019, 13:04 | Updated: 18 August 2022, 15:51

Introducing the VSCO girl. Picture: Instagram @emmachamberlain

Make way for the VSCO girl, her hydro flask, her oversized hoody, and her excellent skin care routine.

Wave goodbye to the Tumblr era teen and say a big 'and i oop-' to the VSCO girl, the latest Gen Z trend to sweep social media, the name of which is taken from a filter app that's become super popular on Instagram

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Vsco girl🤩🤩 • FOLLOW @vsco_therapy • • • #vscogirl #vsco #nichememes #niche #nichememeaccounts #nichememers #nichestarterpack #nichememeideas #nichememecommunity #nichecommunity #nichememe #l4l❤️

A post shared by Vsco Inspo - 50k💕 (@vsco_therapy) on Sep 30, 2019 at 8:45am PDT

Known for their laid back style that includes baggy hoodies, crocs and plenty of bright colours, the VSCO girl loves an iced coffee and has come to be associated with viral internet videos and memes, including phrases 'and i oop-' from Jasmine Masters's amazing YouTube vid, and 'sksksksk' which is basically just a keyboard expression for anything ranging from funny to awkward.

However, as explained by Buzzfeed, "sksksksk didn't start with VSCO girls. Like most slang, their favo[u]rite phrase originated in the black community, although it has since been co-opted by other groups as well [including Stan communities].

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LA morning routine 1. wake up 2. soulcycle 3. take picture by wing mural 4. go home 5. take nap 6. wake up from nap 7. go to wing mural again 8. spend 4 hours editing wing mural photos 9. post them 10. nap again 11. get a snack 12. eat snack 13. call ur friends 14. ur friends r busy :( 15. go to wing mural again 16. meet new friends at wing mural 17. go back home 18. take nap

A post shared by ☆ emma chamberlain ☆ (@emmachamberlain) on Jun 19, 2019 at 7:10pm PDT

If you're in need of an example to help get your brain around this latest phenomena, influencer and VSCO girl Emma Chamberlain has over 8 million Instagram followers and epitomises everything to do with the movement.

Her page shows her laid back lifestyle in LA, with religious iced coffee drinking, posing in front of angel wing murals, chunky trainers, denim shorts and a very millennial sense of humour.

becoming the ultimate VSCO girl

Celeb wise, think along the lines of a mash up of Billie Eilish, Ariana Grande and Hayley Kiyoko's aesthetics and healthy living lifestyles- who have definitely been rocking a lot more Crocs lately.

Shopping wise, you're pretty much headed over to Urban Outfitters- or shopping vintage on Depop or Etsy to buy the latest scrunchies and pastel coloured backpacks, forget heels, it's all about Vans from here on out!