One Direction Sign Advertising Deal With Pepsi
5 September 2012, 13:18
The 'Live While We're Young' group secure multi-million dollar deal with the drinks company.
One Direction have signed a new advertising deal with Pepsi, according to The Sun.
The rumoured multi-million dollar deal means Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan will feature in a high profile campaign across America.
The group are understood to have filmed the ad in New Orleans last weekend.
In the past, Michael Jackson, Madonna, Pink, Beyonce and Britney Spears have all fronted campaigns for the drinks giant.
A source told the newspaper: "This is a huge deal for them in monetary terms — but even bigger for status as the coverage they'll get from it is massive.
"They're already stars across America, but this could catapult them to superstardom."
The source added: "The boys were under strict instructions to stay quiet on this one and refrain from tweeting about their whereabouts.
"They flew to Tampa before boarding a private jet laid on by Pepsi to New Orleans where they met Drew Brees, who taught them the ropes on American football. Other football stars are in the ad too."
One Direction have continued to enjoy success in America since their debut album 'Up All Night' went to number one in its first week of release in the US.
The band release their new album 'Take Me Home' in November.
