Lady Gaga To Unveil Fame Perfume Campaign Film At Guggenheim Museum

18 August 2012, 08:37

The singer's announcement comes in the same week she revealed plans to release new song in September.

Lady Gaga will unveil the full campaign film for her forthcoming perfume fragrance Fame at the Guggenheim Museum next month, it's been announced.

The New York museum will mark the first time that fans will be able to watch the full worldwide fragrance campaign film.

It is not clear whether Lady Gaga will be in attendance at the showing on 13th September.

In an announcement on her social-networking website Little Monsters, Lady Gaga wrote: "FAME The Worldwide Fragrance Campaign Film by the amazing STEVEN KLEIN will be shown + released on SEPT 13th at the GUGGENHEIM MUSEUM."

She also posted a still from the film, which you can see below: (picture: littlemonsters.com)

Fame is Lady Gaga's first ever perfume and, unusually for a fragrance, is coloured black but sprays clear.

Earlier this week, the 'Born This Way' singer unveiled the TV advert for Fame, which sees her emerging from some of the black liquid.

Lady Gaga, who is currently on the European leg of her 'Born This Way Ball' world tour, also announced plans this week to unveil a new song in September.

The track, a collaboration with Kendrick Lamar entitled 'PARTYNAUSEOUS', was written about her relationship with Jakarta, Indonesia.