Cher Lloyd Predicts One Direction Will Have "A Long And Successful Career"

4 September 2012, 12:36 | Updated: 4 September 2012, 14:28

The 'Want U Back' singer says she has unfortunately lost touch with the band since The X Factor UK.

Cher Lloyd has predicted that One Direction will have a "very long and successful career" in the music industry.

The 'Swagger Jagger' singer thinks UK artists should "stick together" and support each other, but admits she has lost touch with the 'What Makes You Beautiful' stars since they all appeared on the 2010 series of The X Factor UK.

"I haven't seen them in a long time, but when I go out there all my fans are always raving about them, it's great," Cher revealed to Sugarscape this week. "We're on the same label in the UK and I think UK artists should stick together.

She added: "The one thing I can say about One Direction is I feel like they're going to have a very long and successful career."

Cher launched her brand new fragrance in London yesterday (3rd September), which is currently exceeding its sales expectations and comes packaged in a pink diamond case.

Check out a picture of Cher Lloyd launching her first perfume in the UK capital below (Credit: PA):

Both One Direction and Cher have spent a lot of time over in the US over the past several months, with One Direction announcing news of their new album 'Take Me Home' last week for release this November.

Cher Lloyd is set to release her own debut 'Sticks + Stones' in the US on 2nd October, after its release in the UK in late 2011.