Beyonce Features In New Pop Art Advertising Campaign For Pepsi Max
20 February 2013, 14:32
The 'Countdown' singer's face has been used in the latest campaign from the drinks company.
Beyonce stars in a brand new Pop Art inspired advertising campaign for Pepsi Max which was unveiled this week.
The 'Love On Top' singer, who signed a reported $50 million deal with the drinks giant earlier this year ahead of her Super Bowl performance, features in the new artwork from fashion photographer Patrick Demarchelier.
"Beyonce and Pepsi truly achieved the 'Pepsi Effect' with this collaboration," Chief Design Officer Mauro Porcini said at the unveiling. "It was a joy to discover Beyonce's current passion for Pop art, and together make it come alive in a very contemporary way.
"Beyonce was heavily involved in the creative process from start to finish and we couldn't have asked for a better partner."
Check out a picture of Beyonce's brand new Pepsi campaign advert below (Credit: Patrick Demarchelier/Pepsi):
The newly unveiled artwork features Beyonce's face on a blue and yellow pop art piece of artwork, in the style popularised by artists like Andy Warhol.
The artwork in question will be features in stores and on Pepsi Max cans in over 50 countries from this month.
The 'Countdown' singer is currently preparing to announce details of her new fifth studio album, while she is rumoured to be joining Justin Timberlake with a one-off show in London next month.
Beyonce's new world tour 'The Mrs Carter Show' begins this April and runs until 13th September.
