Beyonce Launches New Fragrance Midnight Heat With Smouldering Perfume Advert

20 July 2012, 10:59 | Updated: 20 July 2012, 11:48

The 'Countdown' singer wears a sexy purple minidress in the launch advert for her new perfume.

Beyonce is preparing to launch her fifth fragrance and has released a new advert promoting the latest perfume in her long running Heat line of products.

The 'Love On Top' singer has announced a new fragrance called Midnight Heat, and poses in a sultry purple one-shoulder minidress for the new product's debut advertisement.

Beyonce released her first fragrance Heat back in 2010, and the new perfume is said to be the "ultimate evening scent" boasting hints of dragon fruit, armenian plum and starfruit.

Earlier this week reported emerged that Beyonce is the American Idol producers' top choice for the show's revamped panel, following the announced excits of Jennifer Lopez and Steven Tyler.

Beyonce was also pictured out with daughter Blue Ivy this week shopping in Manhattan sporting a new blonde braided hairdo, in what was the first time her and Jay-Z's six month old daughter's face had been seen in several months.

Check out the brand new promotional picture for Beyonce's latest fragrance Midnight Heat below (Credit: Facebook):

Beyonce's father Matthew Knowles recently hinted at two potential Destiny's Child album releases for later this year, as well as teasing the likelihood of a reunion tour in the next few years.